Privacy policy
Last updated: August 24, 2025
This Privacy Policy describes how Scuba Prime (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from scubaprime.com or otherwise communicate with us. “You” means any user of our services, including customers and visitors.
By using our services, you agree to this Privacy Policy. If you do not agree, please do not use the services.
Changes to this Privacy Policy
We may update this Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted here with a revised date.
Information We Collect
- Basic contact details: name, mailing address, phone, email.
- Order information: billing address, shipping address, payment confirmations, email, phone.
- Account information: username, password, security questions.
- Shopping information: items viewed, cart, wishlist.
- Support information: content you provide when contacting us.
- Usage data: device, browser, IP address, network, and interactions via cookies or similar technologies.
We may also receive information from trusted third parties such as Shopify and payment processors to operate the store.
How We Use Personal Information
- Provide products and services, process payments, fulfill orders, arrange shipping, handle returns, manage accounts, and display reviews.
- Maintain, operate, and improve our site and services.
- Send transactional notifications and provide customer support.
- Detect, investigate, and prevent fraud or security incidents.
- Send marketing communications where permitted or with consent. You can opt out at any time.
How We Share Personal Information
- Vendors and service providers such as payment processors, fulfillment partners, IT and analytics providers.
- Business and marketing partners, including Shopify, in accordance with their privacy notices.
- Affiliates within our corporate group.
- Authorities where required by law, and in connection with business transactions.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
Cookies
We use cookies and similar technologies to operate and enhance our site. Managing cookies through your browser may impact site functionality. Learn more at Shopify Cookies Policy.
Data Deletion
You can request deletion of your account and personal data by emailing service@scubaprime.com. We process verified requests within 30 days unless an extension is permitted by law. Certain records may be retained where legally required, for example for tax, accounting, or fraud prevention.
Your Rights
Depending on your location, you may have certain rights in relation to your personal data. These may include the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data
- Receive a copy of your personal data in a portable format
- Opt out of certain processing, such as marketing or targeted advertising
- Opt out of the sale or sharing of your personal information (CCPA). You can exercise this right by visiting our Do Not Sell or Share My Personal Information page.
To exercise any of these rights, please contact us at support@scubaprime.com. We may need to verify your identity before processing your request, and we will respond within the time required by applicable law.
Children’s Data
Our services are not directed to children under 16 and we do not knowingly collect their data. If you believe a child has provided information, please contact us for deletion.
Security and Retention
We apply appropriate safeguards to protect personal information. Retention periods depend on business needs and legal obligations.
International Users
Your data may be processed outside your country, including the United States. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.
Contact
Questions or requests about this Policy:
Email: support@scubaprime.com
Data deletion requests: service@scubaprime.com